Jan 31, 2012
The double-digit price increase for this year’s game in Indianapolis includes the $4 million one sponsor paid for a spot, an NBC spokesman told Bloomberg. The network also confirmed it has sold out its digital ads, after announcing last month it would live-stream the game for the first time. The Wall Street Journal writes that companies lined up for the 70 in-game spaces are perennials Anheuser-Busch InBev, PepsiCo and Coca-Cola, with car makers GM, Volkswagen, Audi, Hyundai and Kia making up the biggest sector.
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